Intangible Service of Internet Marketing
Sales and marketing is the familiar business terminology. When it comes to the internet marketing, things work out in the same rules. If the marketing plans succeed, they will definitely increase the selling volume. But the main difference is internet marketing somehow has combined marketing and service. The services itself contributes towards the majority of customer satisfaction and profit level.
Internet marketing has build up another kind of service culture. Service culture includes all the policies, procedures, reward system and actions. Internet marketing is considered an evolution both on marketing and service area. Online services are all intangible. Consumers are unable to taste, smell or see the product before they purchase it. By then, all they can feel is the efficiency and capability of your online services. For instance, if a consumer wants to search for vacation package, they would prefer webpage with full contents and sufficient contact system. They would like the webpage to be able to handle the online traffic barriers.
An investment need to be made on up grating software in order to provide consumers a good impression to generate afterward services. Internet marketing has cut off the necessary of service provider and customers to be present when transaction is taking place. For instance, online banking needs no banker to perform the service. This kind of home based service has actually made a great profit for every industry. Online service can be variable. Due to the global network, internet marketing mostly encompasses quite a huge market. Therefore, variability is must. Different nations have to match with different languages, cultures, qualities and prices. The expectation of certain group of people could be specific as well.
By using internet marketing, stock concern will be the least of companys worry. As managements are able to control the demand and capacity level at the first place, sales volume can be maintain in a certain stage. For instance, the price of air ticket is not stable due to the seasonal problem. By online booking, air Travel Company will be able to adjust the charge accordingly so that the sales volume during peak season and off-peak season will not be too much difference.
In internet marketing plan, Intangible service is quite difficult to perform in an ideal way. But the lack of face to face contact actually reduces the percentage of attitudinal and unusual complaints.
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